The Laboratory of Donated Dreams in Barcelona

— “The Laboratory of Donated Dreams” was an immersive arts program for a conference about the future of work (2019)

PERSONA was invited to take part in Reshaping Work Barcelona 2019, an event that is part of a growing network of researchers, workers and entrepreneurs who are critically dealing with the future of work. Reshaping Work events across Europe are discussing and highlighting the platform-, gig- and caring economies, and other topics related to workers’ rights.

We created and curated a socially aware and speculative arts program of interactive experiences. “The Lab” was both the overarching narrative of the arts program, and a physical installation of a laboratory where guests could meet our inventors and donate their dreams for a better future. 

Curated experiences by local artists: Vicky González, David Ortiz Juan, Helena Matamala & Domestic Data Streamers were also showcased during the two day conference in Barcelona.

The donated dreams for a better future can be found here:

Exhibition text / The Dream Donation

“There is art that provokes thoughts. There is also art that provokes feelings. And they are both provoking.
This is an immersive experience and sociotechnical artifact to receive, gather, remix, and transform individual dreams, visions, reveries, and hallucinations from guests into a text or story made by an algorithm.

Our idea deals with possible futures built with optimism and empathy. We believe that including emotions in all areas of our societies unleashes a deeper comprehension of our world and the role we play in it.

We trust that our creative and emotional abilities will guide us through these times, and remind us the role that play has in the construction of positive futures, because play allows our bodies and minds to guide us, and not fears and prejudices.

The algorithms we generate narrate our cultural intelligence in such a way, that we are able to perceive the deepest, most honest net that touches our current realities.

Our algorithm generates a universe of data based in human input, to explore the collective voice of a community, space, or moment. As this living narrative takes a non-linear form, we understand that her existence depends of who interprets her, and that she requires humans to exist. In this manner, we become guides of the machines, and protectors of our world (and not the opposite).

Our experience has two goals: to awaken the spark of possibility and responsibility in each person that goes through our ritual, and to release open code onto the rivers that make our Internet.”


A special thanks to our local PERSONA team: 

Natalia Santolaria  
Laura Milà

Clara Llongarriu   

We are eternally grateful for your passion and contributions, you made our dreams come true!

 Thanks to

Ouishare & Reshaping Work Barcelona

Reshaping Work Amsterdam 

Invited artists & platform workers

The lovely and trusting dream donors