We empower people to
feel optimistic about the future.

PERSONA is a speculative design studio working from the Nordics. We combine speculative design with optimism to create participatory experiences that enable us to imagine the future differently.


A persona is a fictional character used to solve design problems in a given scenario. In our method, it’s anyone or everyone going through it; a role or a person that holds actionable answers within.

We work with speculative design in an area we call Speculative Optimism. We build interactive experiences for people and organisations who want to practice their skills in approaching the future strategically.
The Time Travel Agency

In response to the ongoing crisis, we now offer time travels to the near future as a service. The purpose is to activate optimistic responses towards shaping the future by learning to recognise our default assumptions about the present. We develop a customised scenario together with each client.

Contact us to make yours!